Inter Miami Selects Heineken As First Draught Pick

  • Inter Miami, David Beckham’s Major League Soccer (MLS) expansion franchise, announce Dutch beer brand Heineken as their first founding partner

MIAMI, Fla. (August 5, 2019) —

The multi-year agreement will see Heineken serve as the official beer partner of Inter Miami, securing signage, intellectual property rights and retail activations.

An official release said that Heineken’s status as a founding partner of the club will grant the brand ‘the highest levels of visibility’, as well as team access and the opportunity to engage with fans through a range of experiences.

The deal comes after Inter Miami appointed London-based KIN Partners in February as their exclusive sponsorship sales representation agency.

More on this historic announcment is available on Russo Law and Soccer:

Published by Ken Russo

My work in the business of soccer applies skills acquired in law practice with a focus on the sport's commercial, communications and sporting components. Russo Soccer aims to inform, educate and engage in dialogue on news and relevant issues in the game. Um advogado por formação, concentro meu trabalho nos negócios, comunicações e operações de equipes no futebol mundial. | Abogado con fundación avanzada en comunicaciones, enfocado en los negocios del fútbol y las comunicaciones. | Je suis un avocat experimenté dans les affaires de football.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: